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Materialistic society is damaging children Original Source Link: (May no longer be active)    http://www.breitbart.com/article.php?id=080226103117.duhctnsx&show_article=1 http://www.breitbart.com/article.php?id=080226103117.duhctnsx&show_article=1 Materialistic society is 'damaging' children: poll Feb 26 05:31 AM US/Eastern Children feel under pressure to own the latest designer clothes and computer games and most adults believe the "commercialisation of childhood" is damaging young people's well-being, a poll said Tuesday. A survey by GfK NOP for the Children's Society showed that out of the 1,225 adults questioned, 89 percent felt that children are more materialistic now than in previous generations. Evidence submitted to the inquiry from children themselves suggests that they do feel under pressure to keep up with the latest trends, the society added. The poll is part of a larger inquiry into childhood and includes evidence by professionals and members of the public on issues such as lifestyle, learning, friends and family. Professor of child psychology Philip Graham -- who is leading the inquirys lifestyle theme -- believes that commercial pressures may have "worrying psychological effects" on children. "One factor that may be leading to rising mental health problems is the increasing degree to which children and young people are preoccupied with possessions; the latest in fashionable clothes and electronic equipment. "Evidence both from the United States and from the UK suggests that those most influenced by commercial pressures also show higher rates of mental health problems," he said. Commenting on the results of the poll, chief executive of the Childrens Society Bob Reitemeier said: "As adults we have to take responsibility for the current level of marketing to children. To accuse children of being materialistic in such a culture is a cop out. "Unless we question our own behaviour as a society we risk creating a generation who are left unfulfilled through chasing unattainable lifestyles." Rowan Williams, the Archbishop of Canterbury and patron of the inquiry, added: "Children should be encouraged to value themselves for who they are as people rather than what they own. "The selling of lifestyles to children creates a culture of material competitiveness and promotes acquisitive individualism at the expense of the principles of community and cooperation." Other results in the poll showed that just over 60 percent wants the government to ban junk food adverts and nearly 7 in ten agreed that violent video games make children more aggressive. The final report and recommendations of the Good Childhood Inquiry will be published in early 2009. Copyright AFP 2008

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